Archive for the ‘search engine optimization cost’ Category
http://www.leadpros.com
Advantages of PPC (Pay Per Click) over SEO (Search Engine Optimization)
An effective marketing and advertising technique is one which allows your website
to be easily found on the search engines like Google, Yahoo, & MSN. There are 2 ways to get search engine
traffic One is called “Pay Per Click” or PPC and the other is called “Search Engine Optimization” or SEO.
As the name suggests, PPC works on a model wherein a
Advertiser pays to Google, Yahoo, & MSN in order to get preference of display on the search page.
The money is paid “per click” hence Pay Per Click. PPC is based on what Google, Yahoo, & MSN call the
“Quality Score” or Quality Index” Successful PPC or Pay Per Click campaigns have a high Quality Score.
Pay per click (PPC) advertising is the most preferred form of online advertising, used by business
houses for the profitable marketing of their products and services. The simplicity of this
method makes PPC more popular than other methods like search engine optimization (SEO) etc.
Some of the widely-known benefits of PPC, Pay Per Click in Google, Yahoo, & MSN have been
briefly discussed as follows:SEO, “Search Engine Optimization” focuses on increasing the traffic on website
through the search engine by only natural algorithm results. It involves proper coding, presentation,
use of proper keywords in order to attain a higher rank in the search display page. It does not
involve any advertising cost to be paid to the search engine.
Pay Per Click has some inherent advantages over Search Engine Optimization, though the latter might sound
more legitimate. However, there are no clear cut first and second positions, the fact of the matter is
that for some organizations PPC might yield better outputs as compared to SEO. Some of the advantages
of PPC are enlisted below;Since the advertiser pays per click, PPC models offer flexibility of choice. One can go online anytime,
select spending cap, keywords etc and pay by credit cards. This also gives control of the maximum money one
wants to spend, thereby controlling your debits.
1- Instant launch: PPC, ‘Pay Per Click’ campaign gives the advertiser an instant and immediate ‘launching pad’.
It is quick to implement and, compared to other forms of online advertising, faster to respond to.
With regard to any change – in market demand, company situation, or budget – the campaign can
be changed accordingly.2- Measurable: The ‘actual’ benefits of PPC (Pay Per Click) advertising can be
easily measured and quantified, with the help of CTR (click through rates) and CPC (cost per click).
One can get an idea of the number of visitors visiting one’s site and the ‘conversion’ of the visits. This way ‘cost per
conversion’ can be worked out and amendments, if any required, can be made for increased profitability.
3- Changeable ‘factors’: The factors affecting PPC [Pay Per Click] advertising – keywords, ad text and landing
pages – can be changed as and when required. Specific keywords, appealing text and relevant
landing pages can make a great impact on the visitors, thereby helping in ‘maturing’ transactions.
Moreover, if the numbers of orders and enquiries received is too high, PPC can also be turned off
or reduced quickly.
4- Cost-effective: Considering the short-run benefits only, PPC advertising works out to be extremely
‘cost-effective’, more so if the industry ‘bid’ prices are low in Google, Yahoo, & MSN. In such a case,
it becomes easy for the advertiser to reach his ‘break even’ point and excel thereon.
5- Potential for small business: Its aforesaid ‘cost-effectiveness’ makes PPC, Pay Per Click, a viable choice of
proprietors of small to medium businesses. The ‘level playing field’ that PPC offers for everyone,
helps small enterprises to compete even with large multinational groups. In fact, a careful choice of
PPC parameters can bring a higher-ranking position for any entrepreneur – big or small.
6- Small initial investment: There is absolutely no ‘fees’ charged by the search engines to place or
run any ad. One has to Pay for the users that Click on the ad. In order to make one’s site accessible
to the users, one need to quote one’s ‘bid’.
Http://www.leadpros.com
Duration : 0:3:1
I would like to make my website SEO friendly so how do I go abt it.
I have these queries regarding SEO :
1) How do I find the right keywords for my website ?
2) What are some good practices to be followed while doing SEO for a website so tht it gets higher search rankings ?
3) How do I register my website with search engines such as google, yahoo, msn, ask.com, etc ? Is it free or do they charge you ? If they charge then what is the cost of registration?
Please give me links for your answers.
Thanks in advance 
You can submit your content to search engines easily, but you need tools to find the highest-paying keywords. Here’s a link that teaches you how to find them for free:
http://SeoDesignOnline.com
Carrie 573-629-1611
Skype ID Carrie.Bevill
101 marketing strategies,brand strategy,market strategy,small business marketing,strategy,strategy consulting,pricing strategy,market,business
Duration : 0:6:50
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Skills:
1 Excellent oral and written communications in English
2 Posses 5 years of management experience
3. familiar with French language
4 Good knowledge of the IT services sector and Fluent Computer literacy
5. Working Knowledge on SEO (search engine optimisation)/SEM (search engine marketing) and Forum marketing
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Seo Prices
Duration : 0:1:8
I worked on a website for a little while last year and got some great insights into SEO, search engine optimisation. I know a few tricks now and would love to learn more about this business. Please give me some tips on how to get started with a web business (a small one) I have a buddy who has his own dating site; clickinlove. I want to start making money with my own domain that I have registered. I have been sitting in front of a PC for nearly 10 years, always the bosses PC!! I should have started learning more 10 years ago and continually blogging or learning instead of bumming around on stupid sites like rotten.com anyway I think it’s time to start seriously doing a bit more research in this area and slowly build up my skills so that in another 10 years I can be earning money from my own business or my own efforts!
I like Genealogy101 above am a SBI’er and enjoy the host SiteSell They have some great examples and resources for online business ideas at http://find.sitesell.com/UnstoppableDreams.html
I would be happy to share my experiences with building online business and how to at a low cost. You can also see an example through my profile page here at Yahoo Answers.
BEST WISHES!
I would like to make my website SEO friendly so how do I go abt it.
I have these queries regarding SEO :-
1) How do I find the right keywords for my website ?
2) What are some good practices to be followed while doing SEO for a website so tht it gets higher search rankings ?
3) How do I register my website with search engines such as google, yahoo, msn, ask.com etc ? Is it free or do they charge you ? If they charge then what is the cost of registration?
Please give me links for your answers.
Thanks in advance
1. Add content
Add content, add content, and add content. Before you even register your domain, you should have enough ideas to build 100 pages on your site. Start brainstorming and see what you can come up with in 10 minutes. If that’s not enough to fill 50 pages, consider not building the site at all. Having lots of content is important.
2. A simple design is better
Text content should outweigh the html content. Stay away from heavy flash, java, JavaScript, etc. Don’t add to much stuff like ‘best viewed with’… Your website should be viewable with any browser. Keep it clean and professional.
3. Keep the pages small
Smaller is better. Keep it under 15k if you can. Your site should be fast loading, or people will leave. Speed is everything. Next to content, that is. Keep it under 10k or 5k if you can. Difficult, but people love fast sites. Throw away all the trash on your pages.
4. Content length
Put a new page online every day of about 200 to 500 words. Go to the overture keyword suggester to find ideas of what to write about. Spell checks your content. Search engines can do it, and so should you. If you have a blog, go for article-like posts as opposed to the personal diary kinds of posts.
5. Use keywords
Use your keywords in the following places: title, description tag, heading, url, once bold, once italic and once high on the page.
6. Link to other sites
Put 2 links to other, high ranking pages on your site. They should be relevant to the content of that page and use keywords as your link. Don’t add every link that’s requested. Check their relevance first.
7. Link to your own site
Put links from one page to other relevant pages on your own site. Again: use keywords as your link.
8. Submit your site
Submit your site to Google, AltaVista, Yahoo, Msn, Hotbot, etc. Then forget about that for 6 months. Also submit it to every single directory you can find. Do a check after 6 months and resubmit if you’re not listed.
9. Log and track
Most hosts provide these. Don’t use a lame graphic counter. Check where your visitors are coming from to find out what traffic methods work best for your site.
10. Write for people
People are not coming to your site for your content. They are coming for their content. Try to write as if you are writing to one specific person, such as a friend of yours who’s interested in the same topic. Don’t try to write for ‘all of your visitors’.
11. Stay ahead
If you know that something big will come out in a few months, build a page about it now. It gives search engines time to index that page so they can feed it to the growing anticipating crowd.
12. Add more content
This is so important: keep adding content. Do this for a year and your site will be a top ranking website within one year. You could’ve been there now, if you started last year. So start now, so you’ll be there next year. You’ll thank yourself (and me) later.
To add your site to Google
http://www.google.com/addurl/?continue=/addurl
To add your site to yahoo
http://search.yahoo.com/info/submit.html
To add your site to MSN
http://search.msn.com/docs/submit.aspx?FORM=SUNO
You can submit your site to these major sites yourself. But to rank at the top, you need to advertise it. You can try free classified advertising.
Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
http://www.bidvertiser.com/bdv/bidvertiser/bdv_ref.dbm?Ref_Option=adv&Ref_PID=131088
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
Kijiji http://www.kijiji.com/
Local.com http://www.local.com/
We will type a transcript of your video. Spoken content in YouTube or Google videos is difficult for search engines to find. The hearing impaired are unable to take advantage of your videos without text.
Posting a transcript with your video allows spoken words to be indexed and helps increase the chances your content is found by search engines. Also, the hearing impaired or anyone without audio capability will be provided with the written word.
How Does It Work? We will type a transcript of all spoken words in your video and send you the transcript in an MSWord document within 24-48 hours. Listen to Matt Cutts of Google and review the transcript we typed of his interview.
Send us a message and attach the video you want transcribed. Or, send us an email at support@syntaxtrans.com and tell us the video URL such as the one we just watched from Matt Cutts of Google: http://www.youtube.com/watch?v=gscFgaMTm48
Price Advantage….Pricing is at $1.50 US dollars per audio minute. So, a 30 minute audio will cost $45 US dollars to transcribe. * (min $5 per video). Matt mentioned 2 cents a word but on average our pricing is closer to 0.5 to 1 cent per word !
Be Found ….. We will return your transcript within 24-48 hours to the email you specify.
Next, post transcript in the Description of your video and be ready to have your content found faster by search engines !
Thank you !
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Send a with a link to your video … Or Email us at support@syntaxtrans.com and include URL
TRANSCRIPT FROM: http://www.youtube.com/watch?v=gscFgaMTm48
(7:51) Interviewer: But anyway, indexing video, should we post video on YouTube, should we post it on Google Video? Where should it go and how do we make sure that it gets found, I guess
(8:01) Google’s Matt Cutts:Yeah, totally. So, here’s a few tips. If its less than 10 minutes, YouTube, you can put it up, no problem at all. If its more than 10 minutes, if its like an hour long interview, Google Video, you can do longer form video. If you can, it really makes a big difference if you can get a transcript. And I’ve even seen some people who will take the video, they’ll ship off the file to, you know, you can ship it to India or something like that and you can say, I’ll pay 2 cents per word or whatever, and they will transcribe it for you. Because search engines still have a problem indexing, you know, spoken stuff, and things in audio/video, stuff like that. So if you have a transcript or you can do good meta tags,
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Duration : 0:3:39
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Duration : 0:6:32
is there anyone out there that can tell me an easy way if possible of getting my website ranked it all seems real hard work. I have submitted to numerous sites manually but this seems to take forever. I have had plenty of offers for search engine optimisation but at a cost. Is there anyone out there willing to help as i am not really up on being a computer buff lol. Many thanks
Search enigines may take up to months to pick up a site. Yahoo doesn’t allow you to submitte couple times in a row, the best way to do is wait until a month and see whether you get listed or not. If not, re-submitte it again to Yahoo.
You can submitte to Google as many times as you like.
Noone can guarantee how long time it takes to have your set get listed. Just be patience is the only thing you can do if you don’t want to spend anything on it.