http://www.advmediaproductions.com/search-engine-optimization.html
Integrated Internet Marketing – Part 2
Universal Search Results and Optimizing for Organic Search Results
In this video of a lecture given at Bentley College, Advanced Media Productions’ VP of Sales Louise Rijk explains what blended or universal search is and how to optimize for it, as well as how to apply SEO (search engine optimization) techniques for natural or organic search.
Duration : 0:8:27